MIAMI, FL — July 1, 2026 — Adsmovil USA and PRISA Media USA today announced the integration of PRISA Media USA's media, sales, and operational capabilities into the Adsmovil ecosystem, creating one of the market's most comprehensive Hispanic media and marketing platforms.

The integration brings together what brands have traditionally needed to source from multiple partners: audience intelligence, premium media inventory, original content, trusted editorial environments, omnichannel activation, and measurable performance, all under a single platform and strategic partner. This includes exclusive access to premium owned-and-operated (O&O) media environments, giving brands direct entry into trusted editorial ecosystems that cannot be replicated in open web inventory.

Adsmovil contributes its proprietary audience intelligence, data, omnichannel technology, and scalable distribution capabilities, while PRISA Media USA strengthens the ecosystem with premium owned-and-operated (O&O) editorial brands, 1st party environments, original programming, and cultural storytelling that has connected with Hispanic audiences for decades.

Together, the companies provide brands with a unique combination of precision and authenticity, built on the belief that data determines who to reach, while culture determines how to connect.

"Brands should not have to choose between scale, precision, and cultural relevance. Together, Adsmovil and PRISA Media USA bring all three together through one integrated platform designed specifically for the modern Hispanic consumer."

Alberto Pardo, President of Adsmovil USA

The expanded ecosystem now delivers:

  • Deterministic audience targeting powered by first-party, contextual, and behavioral data.
  • Premium owned-and-operated (O&O) and exclusive media properties across sports, news, entertainment, music, and lifestyle, including direct access to editorial environments that brands can activate through content, sponsorships, and high-impact placements.
  • Original content and branded storytelling opportunities built specifically for Hispanic audiences.
  • Omnichannel activation across mobile, desktop, CTV, video, audio, social, DOOH, and experiential environments.
  • Transparent measurement, optimization, and performance reporting.
  • Access to trusted journalists, creators, talent, and influential cultural voices.

The integration further strengthens the combined portfolio of premium owned-and-operated (O&O) media brands and exclusive editorial environments, including AS.com, LOS40, El País, Caracol Radio, Nuestra.TV, and an extensive network of premium Hispanic publishers, enabling brands to reach Spanish-dominant, bilingual, bicultural, and English-preferred audiences at national scale.

"This integration represents more than growth; it represents a new capability for the market. Together, we are bringing original content, premium media, audience precision, cultural intelligence, and omnichannel scale into a single platform built specifically for Hispanic consumers in the United States."

Nestor Perinot, CEO of PRISA Media USA

As media fragmentation continues to accelerate, Adsmovil and PRISA Media USA provide brands with a simpler and more effective path to growth: one partner, one ecosystem, and one strategy for connecting with one of America's most influential consumer groups.

About Adsmovil

Founded in 2012, Adsmovil is a leading Hispanic-first digital media company helping brands build relevance, favorability, and authentic cultural connections with U.S. Hispanic consumers. With more than a decade of experience serving Hispanic communities across the United States, Adsmovil has developed the scale, audience intelligence, and deterministic capabilities needed to identify and engage Spanish-dominant, bilingual, and English-preferred audiences with precision and cultural relevance. As a minority-owned company, Adsmovil brings an authentic perspective and deep understanding of the communities it helps brands reach.

About PRISA Media USA

PRISA Media USA is the U.S. arm of PRISA Group, the world's leading Spanish-language media company. It brings decades of trusted journalism, premium editorial content, and culturally influential storytelling across news, sports, entertainment, and audio.

With iconic brands across digital, radio, and publishing, PRISA connects with millions of Spanish-speaking audiences globally and plays a key role in shaping Hispanic culture through credible information, entertainment, and sports coverage.